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First Book Partners with New Not-For-Profit Online Charitable Shopping Venture

WASHINGTON, September 2, 2014 -- First Book announced today that Shop2Care, a new not-for-profit online charitable shopping program, has selected the nonprofit social enterprise as one of its first cause partners. An initial $5,000 grant from the Shop2Care Foundation has enabled First Book to provide 2,000 new, age-appropriate books to children living in communities with some of the nation’s lowest literacy levels. Shop2Care chose First Book as a partner due to its strong collaborative programming, proven impact and high social return on investment.  

First Book anticipates it will receive thousands of dollars in future donations thanks to Shop2Care’s model of donating retailer rebates from members’ normal online shopping behavior. All of this will occur at no additional cost to Shop2Care’s member.

“Like First Book, Shop2Care is in the business of making real, social change happen,” said Kyle Zimmer, First Book president and CEO. “We’re proud to join them as one of the first cause partners and look forward to working together to continue improving the quality of education for kids in need.”

Shop2Care founder and dedicated philanthropist, Mark Asofsky adds, “Shop2Care donates consumers’ retailer rebates, when directed by members to do so, to nonprofit agencies that create significant impact on specific areas of need in the United States. We believe that First Book will be a strong cause partner, helping Shop2Care powerfully impact the issue of educational outcomes.”

First Book’s partnership with Shop2Care is described in more detail at in the ‘Cause’ section under ‘Education’.

About First Book

First Book is a nonprofit social enterprise that has distributed more than 120 million books and educational resources to programs and schools serving children from low-income families throughout the United States and Canada.  By making new, high-quality books available on an ongoing basis, First Book is transforming the lives of children in need and elevating the quality of education. For more information, please visit us online or follow our latest news on Facebook and Twitter.

About Shop2Care

Shop2Care is an innovative charitable shopping program that enables it members to generate donations for causes they care about all while shopping online, at no additional cost to them.  Members can direct their donation dollars to any number of the following causes: human services, hunger relief, health, children’s services and education.  Shop2Care’s mission is to enable anyone to become a philanthropist simply by purchasing the products and services they already need or want while seamlessly shopping on their favorite online sites; to identify and highlight responsible, effective and impactful nonprofit organizations within the United States; and to raise money to benefit those in need in America.  For more information on Shop2Care, or to register for free, visit:  For an interview with Mark Asofsky, contact Karen Asofsky at This email address is being protected from spambots. You need JavaScript enabled to view it. or call (561) 325 – 7299 Ext. 702.